Topic 1. Financial Sustainability in Future Cemeteries
Episode 1.1. From Burial Plots to Mixed-Use Memorial Parks:
Welcome to Episode 1.1 of Cemeteries of the Future, where we explore new directions for financially sustainable, multifunctional cemeteries.
Cemeteries are running out of space—and time. In urban centers worldwide, traditional burial models are no longer financially or environmentally viable (Sloane, 2018). But what if cemeteries could evolve?
Let’s explore how innovative land use, creative programming, and multi-use strategies can future-proof cemeteries while strengthening their place in the urban fabric.
Secure the Future of Your Cemetery
8 Strategies for Generating Financial Sustainability in Future Cemeteries

🌳 1. Cemetery as Community Park & Playground
Reimagining cemeteries as civic green spaces that attract the public and generate passive income through leases and programming.
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Springvale Botanical Cemetery (VIC, Australia):
Features landscaped gardens, walking trails, reflection spaces, and picnic zones. Its inclusive design draws in a wide public audience, including families and walkers, making it a functional hybrid of park and cemetery. The integration of café facilities and community programming boosts engagement and broadens revenue potential (Grover, 2023).“Our visitors are not just here to grieve—they come to walk, reflect, and engage with nature.”
— Jane Grover, SMCT -
Assistens Cemetery (Copenhagen, Denmark):
A well-known example of multifunctional cemetery design. Locals use the space for exercise, picnicking, and cultural gatherings, blurring the line between cemetery and everyday park. Its role as a community space is embedded in the city’s urban ecology and heritage planning (Jørgensen, 2019).“It is possible to honour the dead while creating joy for the living.”
— Karen Jørgensen, Landscape Architect -
Higashi-Kurume Cemetery Park (Tokyo, Japan):
Combines burial grounds with public cherry blossom areas, children’s play spaces, and relaxation zones. The site represents an intergenerational approach to cemetery use—welcoming both memory and movement (Tokyo Parks & Cemeteries Bureau, 2021).“Cemeteries can be both reflective and recreational.”
— Keiko Yamamoto, Parks Division
Revenue Models:
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Café and retail leases
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Public event and activity permits
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Guided nature walks and educational programming
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Seasonal wellness and festival events
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Landscape maintenance partnerships with local councils

🌱 2. Cemetery as Community Garden & Tree Nursery
Transforming underutilised land into ecological hubs that support horticultural commerce and educational engagement.
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Green-Wood Cemetery (Brooklyn, NY):
Offers public workshops on native planting, composting, and tree care. Revenue is generated through plant sales, memberships, and horticultural events (Green-Wood Cemetery, 2023).“We host tree pruning courses that sell out in days.”
— Sara Evans, Green-Wood Cemetery -
Camposanto Monumentale, Pisa (Italy):
Restoration and planting projects led by university gardens help maintain the cemetery’s historical value while serving as a living classroom for students and horticulturists (Fabbri, 2021).“Planting among tombs deepens our understanding of life, death, and regeneration.”
— Elisabetta Fabbri -
Friedhof St. Marx, Vienna (Austria):
A historic cemetery transformed into a semi-wild meadow garden, partnering with local schools and ecology groups. Its flowering landscapes support biodiversity and seasonal programs in education and conservation (Vienna Parks & Gardens, 2022).“The cemetery has become a learning landscape—where seasonal cycles are tied to memory and biodiversity.”
— Dr. Lukas Weiss, Urban Ecology Educator
Revenue Models:
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Paid gardening workshops
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Plant and seedling sales
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Membership and volunteer programs
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University and research partnerships
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Local biodiversity and environmental education grants

🌐 3. Digital Memorials, Technology & Legacy Platforms
Utilising digital innovation to diversify memorial options and offer scalable, subscription-based services.
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HeavenAddress (Singapore/Australia):
Offers digital headstones with QR codes that link to multimedia tributes, including videos, photos, and guest books. Families can personalise online legacy pages, while cemetery operators benefit from subscription fees and digital upselling opportunities (HeavenAddress, 2022).“We’re merging emotion with technology.”
— Alex Tan, Co-founder -
MyLifeChronicles (USA):
Provides curated life-story documentaries and interactive memorial timelines. Packages include filmed interviews with loved ones and digital legacy vaults. These services appeal to modern consumers looking for non-traditional, narrative-based remembrance. -
Eterneva (USA):
Converts cremated ashes into custom lab-grown diamonds, creating high-value, tactile memorials. This emotional and symbolic service is positioned at the luxury end of digital and physical legacy products (Eterneva, 2023).
Revenue Models:
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Basic digital memorials: starting at $395 per QR-linked plaque
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Multimedia legacy packages: $3,500+ per life-story page
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Annual hosting, archive access, and subscription upgrades
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Tiered pricing based on customisation and memory storage
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Collaborative branding with cemeteries for premium digital bundles

🏛️ 4. Heritage Hub: Museum, Gallery & Education Site
Leveraging cultural heritage to build revenue streams through tourism, education, and public programming.
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Highgate Cemetery (London, UK):
A heritage-listed Victorian cemetery known for its Gothic architecture, notable burials, and guided tours. The site offers sculpture walks, lantern-lit events, and storytelling sessions that attract heritage tourists and locals alike (Highgate Cemetery, 2021).“We had over 17,000 visitors last year.”
— Leah Gold, Heritage Director -
Recoleta Cemetery (Buenos Aires, Argentina):
Combines iconic neoclassical architecture with app-based AR tours, drawing in cultural tourists, students, and international visitors. Its unique blend of physical heritage and digital innovation enhances user experience while expanding revenue streams (Tourismo BA, 2022). -
Montjuïc Cemetery (Barcelona, Spain):
Spanning 56 hectares on Montjuïc Hill, this cemetery is renowned for its Catalan modernist mausoleums and terraced layout overlooking the Mediterranean. It offers self-guided QR-code tours and free guided visits highlighting its artistic and historical significance. Notable figures such as Joan Miró and Lluís Companys are interred here.“Montjuïc tells the story of Barcelona through stone, design, and landscape.”
— Marina Solé, Cultural Heritage Officer
Revenue Models:
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Guided tour fees: $12–$20 per person
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Sales of printed maps, historical books, and branded merchandise
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Educational partnerships and excursion programs
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Cultural event ticketing and private tour bookings
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Heritage conservation grants (e.g., UK National Lottery Heritage Fund)
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City-wide tourism partnerships and co-branded heritage passes

🌸 5. Botanical Cemetery Model
Positioning cemeteries as ecological sanctuaries that offer seasonal experiences and retail opportunities.
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Bunurong Memorial Park (Melbourne, Australia):
Described as a “botanical sanctuary for life and remembrance,” Bunurong features native gardens, wellness lawns, walking trails, and reflective water features. The park hosts seasonal nature festivals, yoga sessions, and grief-informed therapy programs alongside its café, florist, and event spaces (Southern Metropolitan Cemeteries Trust, 2023).“This is more than a cemetery—it’s a peaceful sanctuary.”
— Shane Dawes, CEO (ABC News, 2022) -
Rookwood Cemetery (Sydney, Australia):
One of the largest cemeteries in the Southern Hemisphere, Rookwood integrates bushland corridors, themed memorial gardens, and a native flora program that supports biodiversity. Botanical walking tours and community planting days link ecology with remembrance (Rookwood General Cemetery, 2022). -
Père-Lachaise Cemetery (Paris, France):
Renowned not only for its famous burials but also for its curated landscape design and historic tree canopy. The cemetery draws locals and tourists alike with self-guided trails, seasonal flowerings, and interpretive botany signage. It is considered a model of how beauty, ecology, and memory can coexist in an urban setting (Ville de Paris, 2021).“Botanical cemeteries celebrate life through nature and reflection.”
— Jean-Luc Rey, Paris Urban Ecology Unit
Revenue Models:
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Venue rental for wellness and nature events
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Guided botanical and ecology walks
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On-site plant and floral retail
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Hospitality leasing (cafés, florists, gift shops)
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Seasonal events (e.g., native plant festivals, grief gardens, birdwatching tours)
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Educational partnerships with botanical and horticultural societies

🎬 6. Outdoor Events, Film & Arts Programming
Hosting cultural events in cemetery spaces to attract diverse audiences and support commercial activities.
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Hollywood Forever Cemetery (Los Angeles, USA):
Known for its famed Cinespia film screenings, this cemetery regularly transforms into a cinema and cultural venue. Movie nights under the stars are accompanied by DJs, food trucks, and themed experiences. Events attract thousands of attendees each season and are supported by sponsors, vendors, and local media (Cinespia.org, 2023).“It’s a magical place for cinema—and memory.”
— Cinespia Attendee, LA Times -
Ohlsdorf Cemetery (Hamburg, Germany):
Europe’s largest rural cemetery offers a full cultural program including music concerts, poetry readings, public lectures, and art installations. Its open-air amphitheatre and pavilions are used for seasonal festivals, exhibitions, and heritage days (City of Hamburg, 2020). Programming blends remembrance with vibrant cultural expression to activate public use. -
Glasnevin Cemetery (Dublin, Ireland):
Beyond its guided history tours, Glasnevin has hosted theatre performances, storytelling festivals, and commemorative concerts. These events help bridge tradition with contemporary arts, deepening community connection and drawing return visitation.“Performance in the resting place creates a respectful space for story, voice, and remembrance.”
— Fiona O’Shea, Community Arts Producer
Revenue Models:
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General admission and ticket sales: $15–$35 per event
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Vendor and stallholder registration fees (food trucks, artisan stalls)
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Branded merchandise and on-site concessions
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Sponsored partnerships (local film festivals, music organisations)
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Event space hire (e.g., for private concerts, pop-up theatre, outdoor classes)

🚲 7. Wellness Precincts, Bike Paths & Visitor Hubs
Activating cemetery grounds with wellness and lifestyle services to drive sustained, community-oriented use.
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Vita et Flores, Bunurong Memorial Park (Melbourne, Australia):
This contemporary precinct blends memorial services with a vibrant visitor experience. Featuring a café, florist, bookshop, and wellness centre, it supports both mourners and daily visitors through grief-informed programs, mindfulness sessions, and community events (Southern Metropolitan Cemeteries Trust, 2023).“We aim to support people’s emotional and social wellbeing beyond the memorial moment.”
— Community Engagement Officer, SMCT -
Rosario Cemetery (Santa Fe, Argentina):
Integrates a public library, café, art studio spaces, and gardens within its grounds. This model promotes intergenerational use and cultural learning, transforming the cemetery into a shared civic and artistic precinct (Municipality of Rosario, 2022).“It’s a space of memory—and of making, learning, and connecting.”
— Lucía Alvarez, Cultural Programs Lead -
Assistens Cemetery (Copenhagen, Denmark):
A historic burial site that doubles as an active urban park. Locals jog, picnic, and cycle through its leafy trails. Its proximity to residential areas and embedded wellness culture make it a model for informal public health use (Jørgensen, 2019).“Here, remembrance is folded into daily life and wellbeing.”
— Karen Jørgensen, Landscape Architect
Revenue Models:
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Enrolment fees for wellness workshops (e.g., yoga, grief support, tai chi)
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Lease agreements for cafés, bookstores, and florists
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Guided wellness trail passes and retreat bookings
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Stallholder rental during seasonal community markets
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Bike hire stations or partnerships with urban transport providers

🦉 8. Urban Biodiversity Sanctuaries
Harnessing ecological value and conservation grants to transform cemeteries into thriving natural ecosystems.
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Cheltenham Cemetery (Adelaide, Australia):
In partnership with local environmental groups and council initiatives, this cemetery has established native planting corridors and rewilding zones. Biodiversity monitoring and public engagement programs have boosted local habitat and attracted new visitors (City of Charles Sturt, 2022).“We’ve seen more butterflies and birds than ever before.”
— Glenda Morrison, Volunteer Coordinator -
Okunoin Cemetery (Koyasan, Japan):
One of Japan’s most sacred sites, Okunoin lies within an ancient cedar forest and hosts over 200 moss species. The site is managed in collaboration with environmental agencies to preserve its biodiversity, religious significance, and forest ecology (Ministry of the Environment, Japan, 2021).“Spirituality and ecology are inseparable here.”
— Temple Monk, Koyasan Council -
Skogskyrkogården (Stockholm, Sweden):
A UNESCO World Heritage Site, this woodland cemetery is known for its harmonious integration of nature and design. Its preservation practices support seasonal flora, protected wildlife, and public walking routes, encouraging ongoing ecological stewardship and research collaborations.“It’s a living forest of memory—rich with symbolism and biodiversity.”
— Lotta Jonsson, Landscape Historian
Revenue Models:
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Biodiversity and habitat restoration grants (local and federal)
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Guided ecology tours and nature education programs
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Citizen science participation fees (e.g., flora/fauna surveys)
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Paid volunteer experiences (e.g., planting days, eco-maintenance)
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Research and conservation partnerships with universities and NGOs

🔚 Conclusion – Unlocking a New Model of Place and Purpose
Cemeteries of the future blend tradition with transformation. They are no longer solely places of mourning but active landscapes of life, ecology, and engagement.
By applying the 8 principal strategies for financial sustainability in future cemeteries—or a combination of them—through multifunctional land use, cemeteries can:
- Extend their operational lifespan
- Reduce reliance on burial plot income
- Support diverse civic, cultural, and commercial outcomes
Economic sustainability through multifunctional land use enables cemeteries to shift away from single-use, speculative models. Instead of over-relying on burial plot sales, they can diversify income through:
- Event programming and venue hire
- Digital legacy services
- Nature-based tourism
- Wellness and education programs
- Retail, hospitality, and lease-based models
💡 At MesoSpace, we ensure these outcomes aren’t just idealistic—they’re evidence-based, context-led, and measurable. Our methodology leverages data analysis, stakeholder insights, and iterative design to produce practical, high-impact spaces.
Cemeteries, like all civic places, must evolve with empathy, integrity, and intelligence. They must serve people, place, and purpose—not just policy or profit.
🧭 If your current designs feel disconnected or speculative, we invite you to explore our approach. With MesoSpace, you gain clarity, credibility, and future-ready outcomes rooted in the 8 principal strategies for financial sustainability in future cemeteries.
🚀 What’s Next?
👉 Stay tuned for Episode 1.2: Innovating for Longevity – Extending Cemetery Lifecycles
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Secure Your Cemetery's Future
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📚 References
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ABC News. (2022). Life and legacy in modern cemeteries. Australian Broadcasting Corporation.
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Barcelonaturisme.com. (n.d.). Montjuïc Cemetery. Retrieved May 2025, from https://www.barcelonaturisme.com/wv3/en/page/1480/montjuic-cemetery.html
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Cinespia.org. (2023). Event listings and archives. https://cinespia.org
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City of Charles Sturt. (2022). Cheltenham Green Corridor Plan.
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City of Hamburg. (2020). Ohlsdorf Masterplan: Cemetery as Cultural Landscape.
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City of London. (2020). Cemetery Conservation Management Plan.
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Copenhagen Municipality Parks Department. (2022). Urban Green Space Strategy Report.
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Eterneva. (2023). Memorial Diamonds Product Guide. https://eterneva.com
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Fabbri, E. (2021). Botanical Revival in Sacred Heritage Sites. University of Pisa Press.
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Francis, D., Kellaher, L., & Neophytou, G. (2005). The Secret Cemetery. Berg Publishers.
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Green-Wood Cemetery. (2023). Annual Report & Public Engagement Summary.
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Grover, J. (2023). The future of public cemeteries: Blending use, memory and landscape. Southern Metropolitan Cemeteries Trust.
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HeavenAddress. (2022). Media Kit. https://heavenaddress.com
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Highgate Cemetery. (2021). Visitor Data Report. https://highgatecemetery.org
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Jørgensen, K. (2019). Cemeteries as urban parks: The case of Assistens Cemetery, Copenhagen. Landscape Research, 44(7), 836–849. https://doi.org/10.1080/01426397.2019.1611751
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Ministry of the Environment, Japan. (2021). Sacred Forest Conservation: Okunoin Cemetery.
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Municipality of Rosario. (2022). Urban Cemeteries and Civic Activation.
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Rookwood General Cemetery. (2022). Ecological Landscape Management Plan.
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Skogskyrkogården Official Website. (2023). UNESCO World Heritage Site Management Guidelines. https://skogskyrkogarden.stockholm
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Sloane, D. C. (2018). Is the Cemetery Dead? University of Chicago Press.
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Southern Metropolitan Cemeteries Trust. (2023). Innovation and Services Review.
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Tokyo Parks & Cemeteries Bureau. (2021). Green Spaces in Dense Cities.
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Tourismo BA. (2022). Recoleta Cemetery AR Pilot Program. https://turismo.buenosaires.gob.ar
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Ville de Paris. (2021). Green Heritage Strategy – Père-Lachaise.
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Vienna Parks & Gardens. (2022). Biodiversity and Education in Historic Cemeteries. City of Vienna Report.
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